Monthly Archives: November 2015

How do you prove a negative?

Ethics in marketing – why it’s important

For ongoing success, a clinic must maintain the highest level of credibility. All businesses must be trustworthy in the eyes of their customers, suppliers and even staff. That’s why it’s important for us all to be honest with our customers.

In the world of medical aesthetic solutions, where results are what count, people want to see pictures of previous work. But with the advent of Photoshop (and other graphic software), sometimes there’s an initial reaction to dismiss these images by claiming the pictures have been altered to improve results.

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How do you ensure that your clients believe what’s in front of their eyes? By building a reputation of trustworthiness, not overpromising, and using solutions that allow you to easily replicate your results. Utilizing Viora’s systems lets you achieve this, due to the inherent flexibility and customization available in our superior, proprietary technologies. With Viora’s solutions you can easily stand by your results, as well as the results of others using our systems.

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Here at Viora, you have our word that the results we show you have not been manipulated – our B&A images document the excellent outcomes that we and our customers have achieved. For more information on how to attain these results in your practice, contact us today.

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PINK BASH – A Party with a Purpose

How are you building community ties? In addition to raising awareness for your clinic, reaching potential patients, this kind of activity gives you the opportunity to support a cause that is important to you, your staff and clients.

pink bash 5Spa Longevita Acupuncture and Herbal Medicine, based in Orlando, FL participated in this year’s PINK BASH. An annual party hosted by the Orlando Sentinel and others, the PINK BASH supports Breast Cancer Awareness and benefits Central Florida’s Susan G. Komen for the Cure. Hundreds of visitors had the chance to partake in the many activities, enjoying music and cocktails, while breast cancer survivor models strutted the runway. Dozens of sponsors participated to raise money and awareness for this important mission.

pink bash 4Spa Longevita’s sponsorship gave Dr. Brooke Higgins the opportunity to meet many attendees, while sharing in the ultimate purpose of the PINK BASH. With a booth set up on the grounds of the Dr. Phillips Center for the Performing Arts, Dr. Brooke and her staff were able to book consultations for the offerings at Spa Longevita Acupuncture & Herbal Medicine.

These services include the body and facial contouring and cellulite reduction treatments performed by Viora’s Reaction. Using Viora’s marketing materials, such as the Before & After flip chart, brochures, etc., Dr. Brooke and her staff collected the names of those interested in learning more on how Viora’s treatments can help them. By acquiring their emails, Spa Longevita will be following up with everyone that visited their booth for the opportunity to make an appointment for a complimentary consultation.

pink bash 2“PINK BASH is such an important event and the good that it performs makes us very proud to be part of it. At the same time, it was great to have the support of Viora, and share their treatments and results. It made for an exciting day, as our booth was always crowded with people looking to learn more about our medical spa and Viora’s solutions, said Lisa Silvagni from Spa Longevita. “This event has really given us the opportunity to support all women with breast cancer and share Dr. Brooke’s belief that each and every one of her patients is important.”

The underlying message of PINK BASH is to find a cure for breast cancer giving sponsors and attendees the opportunity to show their own support for the cause. While October has come and gone, the Fight for the Cure remains strong!

What activities have you supported in your community and patient outreach?

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Ten Tips to Increase Your Clinic’s Revenue

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While a major part of your business is to attract customers, probably sales and marketing techniques were never given the focus it deserved when you were in school. Here are Viora’s top 10 marketing tips to help you bring in more business, increasing your revenue.

  1. Use Social Media!
    Today the consumption of social media is at an all-time high. Facebook, Instagram, LinkedIn, Twitter and more help you reach out to patients in your local area, and even to patients who are visiting your area, whether it’s for a summer vacation, winter break or for the holidays. Use advertising to reach your clients on the platform you know most of their attention lies.
  2. Reach out to your local radio and news stations, even local print journals
    Is there a host or anchor that would like to be treated in exchange for some air time? Find out what packages they offer, whether in studio appearances or filming in your office. Include a twist! Treat the Physician on air; clients love to see that the Physician feels comfortable and safe getting the treatments that are offered to the patients.
  3. Explore starting a “Patient Retention Program
    We know that ‘word of mouth’ can make or break us. Incentivize your satisfied patients to bring in 1-3 friends that purchase a package and award your patients accordingly. Providing superior services to one patient generates results, as they will tell their family and friends all about the treatment.
  4. Start a friendly competition between your staff
    Your staff would love to receive the treatments they are offering but never have time. Create a fun competition; the staff member who sells the most receives a complimentary spa day for all of their hard work. When your staff experiences the treatments and can testify to their own results, they become a walking billboard, and your best advocate.
  5. Initiate a “Patient Loyalty Program”Many offices run this program and it works wonders. Create a point system that leads to a free treatment; Give points for a positive review on Yelp or RealSelf. Add more points for referrals, and even give them points just for being a loyal member. How about their birthday? Patients love to be taken care of and what better gift, than a free treatment?! You can also add points when your patients like or share your page and post on social media.
  6. Always have your business cards handy
    It might seem a small point, but it’s important, especially when attending trade shows, social functions, community events, charities or even when you’re out for a day of shopping and running around town. Being friendly and extending your networks will increase your target audience and expand your network. Also hand a couple of your business cards to your friends and family members. They can help advertise to their friends and family as well. Encourage your staff to do the same!
  7. Offer a complimentary service to their original treatment
    Are your patients in the office for injections? A massage or facial? Maybe you run a practice alongside your med spa? Use the classic “upselling” technique and show them your other available treatments while they’re a captive audience. Ask if they would like to have a test (possibly treat under the eye or nasolabial lines, something short and sweet). Explain what the treatments do and show them before and after pictures, to get them excited! By ‘planting the seed’ they will continue to think about the treatment when they leave your office and this could eventually result in a sold package!
  8. Create a calendar of special events and get your patients Involved
    Are you attending a local charity? Do you have a special holiday party that your office throws every year? Better yet, do you have email or home addresses of your patients to send formal invitations to your special events? You can plan a ‘New You’ New Year’s event, or Spring into Summer campaign. Offer Mother’s Day specials or a Father’s Day deal (we know men like the treatments just as much as the women), or something for Brides, and their bridal parties (and their Grooms!). All of these events will catch the attention of your patients and keep them involved in your office.
  9. Educate your patients
    Most of today’s aesthetic patients are very savvy, however with new technologies and so many devices, it is important to educate your patients on the solutions you offer in your office. This will help your patients feel safe and confident in your practice, as well as in the operators treating them.
  10. Offer complimentary consultations
    New patients love to meet staff members and the physician to see if the office is right for them. A lot of patients are turned off when they hear of a consultation fee. Allow the patients to come in, see what treatments your office offers and give them the opportunity to meet you, to make them feel welcome.

There are many ways to market Viora’s devices in your practice. In addition to the above tips, Viora’s Advanced Training comes with a full Practice Development plan for each office. We work with your staff to come up with creative ways to help market our products, which in turn helps support all of the combinations therapies and products you offer.

Interested in Viora helping your practice? Click here!

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The Need for Precision

Accuracy is a necessary and critical part of any medical treatment – it plays a role in diagnosing the various symptoms that need to be treated, as well as the specific solutions and procedures that can used in the treatment process.

When treating patients with light energy devices, this demand for accuracy becomes even more pronounced. Practitioners want to ensure that they’re delivering the most focused laser, to be confident that there is no scattering or dispersion of energy, to areas of the skin which don’t require treatment. This protects the patient and makes for a safe and dependable treatment.

Below is a picture of the results of Viora’s Nd:YAG handpiece (5.5mm spot size) being used on thermal paper, vs that of a low quality laser beam. It clearly shows the focused light energy delivered by Viora, as opposed to the dispersion of light energy available in lower-quality devices.

Laser spots - Viora vs low quality

Nd:YAG laser is the safest option for dark skin hair removal but it’s worth checking if your solution is delivering the energy where you exactly need it to be focused. That focus on laser accuracy can help secure a satisfied and happy client.

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