Monthly Archives: March 2011

Practical Dermatology Follows Viora Progress


The March issue of Practical Dermatology has a special update regarding energy-based technologies, including coverage of ongoing Viora studies of RF Reduction and Tightening. You can read the excerpt here:

Viora: Studies of RF Reduction and Tightening Underway


A study of cellulite reduction treatment using the multifrequency RF Reaction™ is now underway, according to Viora. The study, which commenced last fall, involves the first and only multi-frequency radio-frequency cellulite treatment device available in the US. David J. Goldberg, MD is lead investigator for the study, which Viora says “will contribute to the clinical evolution of the Reaction, and will enable Viora to optimize treatment protocols further.”

Compared to single-frequency devices, the Reaction’s targeted multi-frequency RF capability is intended to provide practitioners flexibility to treat and cover a greater spectrum of cellulite conditions and their triggers.


Another study, to assess the safety and efficacy of the Reaction with the ST Applicator for temporary improvement in facial wrinkles, has nearly completed enrollment. Neil Sadick, MD is the investigator for the study, which now has some subjects with up to six months of follow-up. Clinically, physicians report use of the device for post operative irregularities, loose neck skin, and other tightening procedures.

For the complete article visit Practical To view the PDF version with images, click here.


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Reaction receives Korean FDA certification


Viora’s Reaction successfully passes KFDA Regulation

March 29, 2011 – Viora announces that the Reaction™ system has officially received Korean FDA certification.

The KFDA, the Korean subdivision of the Ministry of Health and Welfare, is recognized as one of the most rigorous regulations with extensive product evaluation routines. Despite the strict and thorough process, Viora’s Reaction™ has passed the meticulous tests and was acknowledged by the KFDA as meeting the professional standards required to operating in the Korean medical devices industry. This achievement has opened the doors to a largely growing market as Korea emerges as a prominent player and opinion shaper in the Asian medical aesthetic market.

The Reaction™ system is gaining worldwide recognition and its presence is ever increasing. Following the KFDA certification, Shin-han M&S has ventured in the distribution of Viora’s flagship product and will exclusively distribute Reaction™ in Korea.

Danny Erez, CEO of Viora, was quoted saying, “We are pleased to begin this cooperation with Shin-han which is certain to prove successful and continue Viora’s momentum in the international ring.”

About Reaction
Viora’s Reaction™ is designed for non-invasive body contouring and skin tightening treatments and is the only device of its kind featuring the new-age CORE™ (Channeling Optimized RF Energy) technology combined with vacuum therapy. Reaction™ is currently available in over 50 countries and is endorsed by leading physicians and dermatologists worldwide.

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Viora Is Now Available in Croatia and Armenia


Viora is proud to announce and congratulate two new prominent distributors, Ms. Sanja Delisimunovic, director of Delani Ltd. in Croatia and Ms. Anna Arakelyan in Armenia.

Croatia – A distinguished and thriving company, Delani Ltd. specializes in the distribution of high quality devices in the medical aesthetic field. With many years of experience, Delani Ltd. offers comprehensive solutions for the end-user, making Delani Ltd. the preferred partner for clients nationwide.

Armenia Ms. Anna Arakelyan is a prominent representative for leading brands in cosmeceutical and medical equipment and has gained the support of numerous distinguished doctors in the region. She has substantial presence in the market, with television appearances and contributions to several publications. Ms. Anna Arakelyan is launching the Viora brand through an introductory training seminar on the product line in Yerevan, Armenia on March 24, 2011.

Viora is thrilled to welcome these two new partners to our global network of strong distributors. We stand by our partners and are committed to providing first-rate systems, continued marketing support and the best technical service to our regional partners worldwide

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Viora’s Reaction – A Tummy Tuck Alternative


If you’re looking for a solution to your muffin top, or just want to tighten up your stomach for the upcoming bikini season, a March 19th article from highlights the benefits of Reaction™ as an alternative to getting a tummy tuck (abdominoplasty).

Reaction by Viora – A Tummy Tuck Alternative?

If you can’t seem to lose that belly bulge with diet and exercise, or you have a small “pooch” after having children, you may have thought about getting a tummy tuck. The tummy tuck, also known as abdominoplasty, is plastic surgery procedure that involves removing body fat and realigning the tissues around the abdomen to create a flat, streamlined appearance. However, there may be another option for men and women who want to achieve that coveted silhouette without surgery.  Reaction by Viora is a radio-frequency, cellulite reduction and skin tightening device that can tighten and sculpt the tissues to in the abdominal area. This innovative treatment may be an alternative to tummy tuck surgery in some people.

If you have been thinking about getting a tummy tuck and want to improve the shape of your midsection, set up a consultation with a cosmetic surgeon in your area. Your surgeon can discuss the pros and cons of surgery, and determine whether you are a good candidate for the Reaction by Viora treatment.

How Reaction by Viora Can Sculpt Your Midsection

The Reaction by Viora system is designed with three treatment applicators. These applicators are able to reduce cellulite, decrease the circumference of various body parts, tighten the skin, and also shape and contour the facial tissues. The technology can deliver RF energy at four different frequencies – for a superficial treatment, for a mid-layer treatment, and also for a deep treatment. A multi-layer frequency combines all of these three modes.

If you are getting Reaction by Viora treatments around your midsection or abdominal region, the medical practitioner will adjust the frequency based on how much fat and skin tissue is located in the area. The F-Contour is especially effective for reducing localized fatty deposits in the love handles and smaller pockets of fat around the waist. The B-Contour treatment is designed to reduce cellulite and can also tighten the skin around the abdomen. Your surgeon or medical practitioner will determine which applicator and what frequency will be most appropriate for your body and to reach your goals.

Top Benefits of Reaction by Viora

Since the entire Reaction by Viora treatment is non-invasive, you don’t have to worry about many of the side effects of surgery.  Some of the other top benefits of Reaction by Viora include:

  • Reduces the circumference of the skin tissues
  • Helps to tighten and tone loose skin around the abdominals
  • Reduces bumps and the appearance of cellulite in the treated area
  • FDA-cleared device
  • Delivers immediate results
  • Reduces edema and swelling of the skin tissues

More information about the Benefits of Reaction Body Contouring Treatments can be found here.

Since any fat lost from this area isn’t permanent, you do need to maintain a healthy diet and exercise regimen to keep the fat off for good. You can return to regular activities shortly after your treatment, and there is no pain involved.

Learn more about tummy tucks in our information guide, or set up a consultation with a cosmetic surgeon in your area to find out if you are a good candidate for the Reaction by Viora treatment.

The above article can be found at

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