Behind the scenes with V-touch – finding our muse!
As Viora rolls out V-touch, a new fractional RF device for complete and safe skin resurfacing, renewal and skin tightening, it’s been an exciting process here getting all of our materials ready. As with all marketing campaigns, we started with a concept that included the use of a specific “look”.
After months of searching, we found our muse! Click here to see a “behind the scenes” video of the photo shoot.
Stay tuned to see more of this face and V-touch!
Behind the scenes - V-touch photo shoot
The Biggest Loser and ReFit – the perfect team!
What started in the U.S has now spread all over the globe reaching the United Kingdom, Australia, Brazil, Brunei, Germany, Hungary, India, Israel, Mexico, the Netherlands, Philippines, Poland, Portugal, Romania, South Africa, Ukraine, and more. “The Biggest Loser”, the extraordinarily popular television show that revolves around overweight contestants competing to lose the most weight, offering winners a grand cash prize, although contestants say the real prize is the new life and self-awareness they acquire.
The weight-loss reality show is all about records. In past seasons of the original U.S version, new benchmarks were repeatedly set: heaviest contestant (454, 476 and 526 pounds), fastest 100-pound weight loss (seven weeks), and most weight lost in one week (34 pounds).
How do they do it? Contestants work out five to six hours a day, eating strictly supervised diets. This allows them to routinely drop double-digit pounds each week, leaving the contestant who loses the smallest percentage of body weight to be sent home – in most cases, with a new found motivation to continue on their weight loss journey.
The show took on a mission to combat the obesity epidemic around the world by showing contestants and viewers an alternative of taking control of your weight. While body mass index (BMI) can be reduced there are some aspects of rapid weight loss that are a bit more problematic: Sagging body skin: Rapid weight loss more than often leaves one’s body with excess skin which does not remodulate and firm up. This is usually most apparent around the under-arm, tummy, thighs and neck, leaving an unfinished look to a highly motivated weight loss success.
Refit , powered by Reaction, is the newest concept from Viora to treat excess skin after extreme weight loss, whether that loss is by diet, exercise, surgical intervention or childbirth. Refit utilizes four modes of non invasive radiofrequency (RF) targeting different tissue depths accompanied by vacuum therapy to ensure deeper heat penetration. This restores collagen flexibility while improving the skin’s firmness and elasticity- achieving an overall body contouring effect.
Viora has had the opportunity to treat contestants from The Biggest Loser for just that problem and the results are amazing!
E.G., a 33 years old mother of 2, recent finalist on a Israeli version of “The Biggest Loser”, and a ReFit patient speaks about her experience:
“I was always overweight growing up and always thought of myself as overweight. Being a contestant of The Biggest Loser was a once in a lifetime opportunity. I lost 42kg in 9 months and went from an overweight mother to one who was fit, in shape, caring about exercise, nutrition and the importance this has in my life. The trainers were incredible and helped me at every step. They identified my weaknesses and helped me change the way I thought about everything, food, working out, how I view myself in the mirror, etc. They gave me the tools to continue this lifestyle on my own.
Everything is easier now – it’s changed everything about how I think about myself and my relations with others, especially my children. I would not have been able to do it without The Biggest Loser. It took me about 14 months from start to finish to lose around 52kg. I’ve gained about 7-8 kilograms back in the following year but since then I’ve been keeping the weight off.
From all the yo-yo diets in the past, and from my recent pregnancy with my son, my body was a mess. I did some research on what was available out there and I was ready for the next challenge!
I had treatments on my underarms and stomach – each area took 20min each session. After only four treatments the results are great and I’m excited as to how ReFit will change my life. I’ve seen a real difference in the loose skin on my stomach and arms. These areas look smoother and firmer.”
So to all you ambitious “Biggest Loser” contestants and viewers – don’t let the fear of sagging skin hold you back, give it your all and make a change in the way you see yourselves and keep up the good work!
Seeing Great Results with ReFit!
Many women who have been pregnant know how hard it is to come to terms with the stretch marks and loose skin remaining after childbirth. This plight is also faced by other who have experienced extreme, drastic weight loss.
Unfortunately, there is no diet or exercise that can help with the flabby and textured skin.
While surgical intervention has become popular, there are serious risks involved with these procedures, including infection, deep vein thrombosis, pulmonary embolisms and more.
That’s why ReFit, Viora’s newest concept for treating excess skin after extreme weight loss is so exciting! Utilitizing Reaction, a leading body contouring device, ReFit treats the skin by restoring collagen flexbility, improving the skin’s firmness and elasticity. Recent cases using ReFit show significant improvment in lax and sagging skin.
A non-invasive solution, with no down-time or anesthesia – a simple, safe solution that allows you to get up and go, right from the treatment bed!
The results from ReFit have been exciting to say the least - check out these before and after images from patients who have undergone the ReFit treatment themselves!
And in her own words: From all the yo-yo diets in the past, and my recent pregnancy, my body was a mess. After losing 93 pounds from being on Israel’s version of The Biggest Loser, I did some research on what was available out there and was ready to make some changes. After only four treatments I’m already seeing results and am excited as to how ReFit will change my life. I’m seeing a real difference in the loose skin on my stomach and arms. Already these areas look smoother and firmer.
Visit Viora to learn more about ReFit and how it can help you!
Practical Dermatology Follows Viora Progress
The March issue of Practical Dermatology has a special update regarding energy-based technologies, including coverage of ongoing Viora studies of RF Reduction and Tightening. You can read the excerpt here:
Viora: Studies of RF Reduction and Tightening Underway
A study of cellulite reduction treatment using the multifrequency RF Reaction™ is now underway, according to Viora. The study, which commenced last fall, involves the first and only multi-frequency radio-frequency cellulite treatment device available in the US. David J. Goldberg, MD is lead investigator for the study, which Viora says “will contribute to the clinical evolution of the Reaction, and will enable Viora to optimize treatment protocols further.”
Compared to single-frequency devices, the Reaction’s targeted multi-frequency RF capability is intended to provide practitioners flexibility to treat and cover a greater spectrum of cellulite conditions and their triggers.
Another study, to assess the safety and efficacy of the Reaction with the ST Applicator for temporary improvement in facial wrinkles, has nearly completed enrollment. Neil Sadick, MD is the investigator for the study, which now has some subjects with up to six months of follow-up. Clinically, physicians report use of the device for post operative irregularities, loose neck skin, and other tightening procedures.
For the complete article visit Practical Dermatology.com. To view the PDF version with images, click here.
Wish Come True: Cellulite Banished!
source: www.sheckys.com
It’s 11/11, and although I love my body, there’s something I’ve always wished for: skinny, cellulite-free legs. In 10th grade, my crush told me that I had a “badonkadonk” and then explained that it meant I had a big butt. I’ve been self-conscious about the whole butt/thigh area of my body ever since. It’s because my crush was right: I had the butt, the thighs…and the unfortunate cellulite to go along with the whole package.
Despite being active, in-shape and an avid runner before during and after the aforementioned incident, I still found myself with the dreaded dimpled gooseflesh. No all-veggie diet, hour-long runs or 25th rep could combat it. So when I found out about Cellulite Reduction Viora Reaction at beauty industry veteran Jennifer Kandemir’s Advanced Derma Laser Tech Inc., I was all for giving it a go. The treatment is renowned for treating cellulite, skin-tightening and reducing the appearance of stretch marks.
The technician who worked on me explained that a vacuum-like device would more or less suck the fat out of my body. Awesome, right? Kind of like lipo for the less brave—until I realized that my eczema, keratosis pilaris and psoriasis prone skin might not take well to it. Imagine my amazement when I was told the treatment could actually make my skin appear healthier since it increases local blood circulation. Aside from an awkward, pinching feeling and an odd pounding sound from the machine, my experience was quite comfortable. My ultra sensitive skin was not irritated at all—sure, a bit pink for a few minutes, but sans anything unusual.
Fast forward a few hours and I couldn’t believe how incredibly smooth and tightened the back of my thighs and bum (my “problem area,” remember?) felt. Even a few days later, I still feel like my thighs are sleeker. And yes, my chronically dry skin actually feels replenished. After years of wishing I could steal some other girl’s dimple-free legs, I’ve actually done it.
The damper on my sorta-skinny thighs is that they won’t last forever, and it takes a few treatments to achieve long-lasting results. While it was nice to have a temporary reduction of something I’ve always wished would go away, I’m debating going in for other treatments or sticking to my usual miracle cream Bliss Fatgirlslim All Day Dimple Dashing Duo ($60, and a Beauty at Its Best Award Winner for Best Anti-Cellulite Product) to diminish the dimples.
Today, 11/11 (get it, 11:11 make a wish?!), I know there are some beauty issues that annoy you. How do you handle them? I’d like to thank Jennifer Kandemir and all the other woman who have created beauty products and treatments. You are heroes in your own right!
For the best miracle cures in everything from fine lines to an at-home laser hair removal you can do yourself (psst: Advanced Derma Laser Tech Inc. is renowned for doing it professionally!), check out our extensive 2010 Beauty at Its Best Awards.
CORE™ Technology: Understanding Penetration Depths of Different RF Modes
Reaction™’s CORE™ technology introduces a new dimension in RF aesthetic treatments that allows practitioners to independently control heating depth, but how and why is this important?
First though, what is Radio Frequency and why is it important to control it in the aesthetic world?
Radiofrequency (RF) energy is a form of electromagnetic energy. When applied to tissue, it produces electromagnetic fields, which results in the generation of heat. This heat effect has various aesthetic applications such as treatment of cellulite, tightening of lax skin, and for the reduction of thigh and buttocks circumference. Radiofrequency used for aesthetic purposes can be either monopolar (meaning a single electrode tip) or bipolar (two electrode tips). Since bipolar energy is more localized, less energy is required to achieve the same heating effect thus allowing safer treatments.
Radio frequencies’ aesthetic effects are based on a mild heating of the skin’s underlying network of collagen and elastin fibers which can lead to collagen shrinkage and thickening, improving skin’s firmness and elasticity. To this end, depth control of the heating effect is highly desired since different aesthetic imperfections originate from different skin layers and in different anatomical sites the thickness of skin layers varies significantly.
What is CORE™ technology?
Reaction™’s CORE™ technology incorporates unique variable frequency settings to precisely control RF penetration depth in underlying tissue. Reaction’s four different frequency modes can be independently chosen by the operator for any energy and probe setting to control the heating depth effect as required with each patient and each application. In addition, CORE™ technology incorporates tissue vacuum massage which assists in achieving even greater heat penetration which is important when treating the subcutaneous layer.
To prove that the Reaction™ does what Viora says it does, an in-vivo study was conducted using a thermal video camera to determine the tissue heating depth effects at the different RF frequencies available with CORE™ technology in the Reaction™ system. The Reaction™ system was applied on animal skin using protocols similar to those recommended for the different human aesthetic applications using Reaction’s three different RF applicators which are intended for large body areas (BC), small and sensitive body areas (FC) and smaller areas using RF energy only (ST).
Results from the study showed that heating depths for the different RF frequencies confirm the theory that RF penetration depth in tissue is an inverse function of frequency. For all applicators tested, heating depth observed was greatest for the lowest RF mode (0.8 MHz) applied and smallest for the highest frequency (2.45 MHz). As an example, for the ST applicator (no vacuum) heating depths measured were 7.2 mm, 5.1 mm & 3.9 mm corresponding to frequencies of 0.8 MHz, 1.7MHz and 2.45 MHz. A total heating depth range from 3.9 mm to 18.6 mm was measured for the treatment parameters used in the study on porcine skin.
To summarize, the unique variable frequency capability in Reaction™’s CORE™ technology, in addition to the ability to vary tissue heating effects by changing RF intensity level, vacuum intensity level and applicator configuration, allows utmost control when performing the full range of available RF aesthetic applications on different body areas and patient types.
Energy bursts to tighten skin without surgery
Source: www.wkow.com, 27 channel, ABC
Phyliss Cunningham’s advertising career puts her in the spotlight.
Phyllis Cunningham “I have to go to a meeting, and I can’t be in my 50s, I have to be in my 40s to deal with 30 year olds who think they know it all!”
To maintain her looks, Phyllis is getting a skin-tightening treatment, called the viora reaction. It can offer up to three types of radiofrequency energy at once.
Dr Neal Sadick explains, “This is a unique profile, having the capability to have more than one radiofrequency energy level and capability to do the radiofrequency to different levels is a very advanced, again, second generation part of this technology.”
The energy control allows doctors to better target the treatment.
“So you are basically customizing the treatment for your particular body and your particular body part that you want to try to tighten.” says Dr. Sadick.
The energy burst triggers an initial tightening of existing collagen, but also sets off wound-healing.
Dr. Sadick says, “That wounding response actually causes your body to stimulate new cells, called fibroblasts, bring them to the area that’s heated, and those fibroblasts are the major cells that produce new collagen.”
Those fibroblasts work for months to prompt the skin tightening effect.
Dr. Sadick says, “You continue to tighten your collagen bundles, and that leads to improvement that continues for up to twelve months after a single treatment session.”
Results Phyliss hopes will help keep her at the head of the pack.
Treatments typically cost about $1,000 dollars each, though most doctors offer packages to bring down the cost. Depending on what you want to have done, four to eight 15-minute sessions are needed.
New RF-Based Device Dials In Multiple Frequencies
by Jeffrey Frentzen, PSP Magazine
Viora Inc, Jersey City, NJ, recently launched its FDA-cleared multifrequency and vacuum therapy bipolar radio frequency (RF) device, the Reaction, at the American Academy of Dermatologists (AAD) annual meeting and exhibition in Miami in March 2010.
The Reaction device is intended for treating cellulite, as well as body contouring and skin tightening. The unit offers a unique multiple-frequency approach to RF treatments, based on the firm’s Channeling Optimized RF Energy (CORE) technology.
Viora CEO Josef Luzon explains the reason for developing the CORE technology. “Most of the systems out there are working with one frequency,” he says. “Working with one frequency has limitations. We came up with a technology that works with three frequencies in four different modes.” This allows for better control of the depth of penetration, he adds.
This technology lets physician work in three distinct RF frequencies suitable for deep, middle, and superficial treatments—0.8 MHz, 1.7 MHz, and 2.45 MHz. In addition, the device offers a fourth mode that can dial in the other three frequencies at the same time.
As an indication of the unit’s practical application, for example, the 0.8 MHz frequency penetrates up to 18.6 mm for body contouring (with vacuum) and up to 7.2 mm for skin-tightening applications, according to the company.
Painless Skin Tightening with Reaction
American Health and Beauty interviewed Dr. Sharon Littzi, a dermatologist in Connecticut, at the AAD annual meeting, Miami Beach, 2010.
Here is the interview:
To read the entire article please visit American Health and Beauty.
Have you wondered about the difference between Skin Rejuvenation (IPL) and Skin Tightening (RF) treatment?
If you have, Viora‘s clinical team has put together the following for you.
The difference between Skin Rejuvenation (IPL) and Skin Tightening (RF) treatment?
Skin Rejuvenation (SR)
SR treatments are indicated to improve the overall appearance and quality of the skin. SR treatments normally address the dermal and epidermal layers as a whole without specific target cells. SR treatments can be performed in several modalities; microdermabrasion (mechanical exfoliation), chemical peels, laser resurfacing and IPL.
IPL SR treatments
Target cells for IPL SR treatments are the skin cells in the dermis. The purpose of the IPL SR treatment is to increase the temperature in the dermal layer in order to create a controlled tissue trauma and encourage the body’s healing process by producing new skin cells.
Research has shown that exposing the skin cells to a temperature of 580C and above for one second leads to thermal damage, resulting in replacement of the cells with newer ones (Figure 1).
With the Trios™ IPL system, the skin temperature rises to ~650C for 25msec, and repetitive heating of the same tissue produces adaptive (cumulative) results leading to optimal rejuvenation without removal or burning of the epidermal layer (unlike peeling or exfoliating rejuvenation treatments which injure the epidermis layer).
As during the IPL SR treatment we are replacing skin cells, the amount and quality of elastic fibers or collagen are not increased or improved. The skin’s general appearance is improved but this outcome should be maintained frequently to continue replacing the dermal cells.
Figure 1: Normal human skin cells were exposed to 620C for 1 second and examined after 24 hours. Cells were stained with LIVE/DEAD Kit to differentiate live (green) from dead (red) cells. In the control (Right) all the cells were alive, while after the exposure to 620C (Left) only 20% of the cells remained alive.
Skin Tightening (ST) with RF-based treatments
ST treatments differ from SR treatments in the purpose of the treatment and target cells. The purpose of ST treatments is to encourage the production of elastic fibers and connective tissue to improve skin elasticity.
RF based ST treatments
Target cells for the ST treatments are fibroblast cells located in the dermis. According to the stress model; to encourage fibroblast activity and gene expression of Collagen Type I and Type III, fibroblast cells must be heated to a temperature of 42°C for 4 minutes consecutively. The result of this process is popularly known as Collagen remodeling.
Using the Reaction™ ST applicator we are employing electromagnetic energy to produce a heat effect in the dermis where fibroblast cells are located. The multiple passes over the treatment area assure the cells remain at the effective temperature for 4 minutes. As a result, fibroblast cells increase their activity both to produce new connective tissue and replace existing or damaged tissue. The total amount of collagen in the skin is therefore increased and collagen quality is improved.
Thank you,
Viora Clinical Team
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