It’s the first thing we see or touch, it covers us all from head to toe and shields us from the outside world – our SKIN.
So… with all that your skin does for you, what have you done for it lately?
The American Academy of Dermatology (AAD) implemented November as Healthy Skin Month in order to raise awareness about the importance of keeping skin fresh, hydrated and healthy all year round.
All month long, people are encouraged to learn about the functions of skin and how to keep it healthy and looking good.
Understanding how the skin functions starts with understanding the structure of the three layers of skin – the epidermis, dermis, and subcutaneous tissue.
The epidermis is the outer most layer of skin and contains five layers. The top layer of the epidermis, the stratum corneum, is made of dead, flat skin cells that shed about every two weeks.
The lower most layer is the subcutaneous tissue. The subcutaneous tissue is a layer of fat and connective tissue that houses larger blood vessels and nerves. This layer is important in the regulation of temperature of the skin itself and the body. The size of this layer varies throughout the body and from person to person.
Each of these layers plays an important role in the way our skin functions and looks. As a result, any breakdown in one of our skins layers causes various skin issues that we are all familiar with; be it acne, wrinkles and even good old aging.
As a market leader in the development of advanced medical aesthetic systems, Viora stands behind partners and practitioners worldwide and is committed to maximizing your abilities to address a wide variety of aesthetic treatments. Viora’s systems deliver uncompromising quality and safety and offer practitioners a competitive revenue advantage for their business and their patients.
Viora invites you to read and learn about the various solutions that can best improve and satisfy your inner and outer layers of skin!
NY, Germany, Russia, Philippines, Portugal, Hong Kong…
These are just a few of the places Viora has been in the past month- showing the world Reaction in action!
Viora has a successful international presence with a fresh innovative line of products which are being proudly presented in exhibitions around the world- products with a global agenda; especially since they have something to offer everyone!
Every exhibition is a new occasion to present the Reaction, Trios, Infusion and Pristine aesthetic devices – leading products addressing the most desired aesthetic procedures – and it gives us the opportunity to hear from our clients, leading doctors and cosmeticians around the world. We see these occasions as an important platform to stay connected to best serve and understand what our customers want!
Our greatest satisfaction is to hear the stories of customer satisfaction and see the transformation Viora’s products bring to their practices and clients’ lives.
For your opportunity to see Viora in action, visit our Global events page on the Viora web site. Don’t miss out!
Beautyworld Middle East is taking place now at the Dubai International Convention and Exhibition Centre and Viora is making it’s presence known! Participating in the US Pavilion, Viora is exhibiting it’s complete product line.
To read more about the event and importance of this event in the region, click here.
Unfortunately for over 85% women with cellulite, the answer is no, there’s no permanent solution. But Viora is working hard to provide a solution in this fat fight!
As discussed in American Health & Beauty, Reaction uses radio-frequency energy to attack the irregular fat cells on the multiple layers of skin. This results in both mid-dermal and subcutaneous fat cells being targeted. As Dr. Neil Saddick comments, “Patients are able to see results relatively soon and regular maintenance is simple. Most patients see significant results after 2 or 3 treatment sessions.”
Below are actual Before & After images showing the results of treatment with Viora.
To read the entire article, click here!
Viora is proud to announce and congratulate two new prominent distributors, Ms. Sanja Delisimunovic, director of Delani Ltd. in Croatia and Ms. Anna Arakelyan in Armenia.
Croatia - A distinguished and thriving company, Delani Ltd. specializes in the distribution of high quality devices in the medical aesthetic field. With many years of experience, Delani Ltd. offers comprehensive solutions for the end-user, making Delani Ltd. the preferred partner for clients nationwide.
Armenia – Ms. Anna Arakelyan is a prominent representative for leading brands in cosmeceutical and medical equipment and has gained the support of numerous distinguished doctors in the region. She has substantial presence in the market, with television appearances and contributions to several publications. Ms. Anna Arakelyan is launching the Viora brand through an introductory training seminar on the product line in Yerevan, Armenia on March 24, 2011.
Viora is thrilled to welcome these two new partners to our global network of strong distributors. We stand by our partners and are committed to providing first-rate systems, continued marketing support and the best technical service to our regional partners worldwide
Have you wondered about the difference between Skin Rejuvenation (IPL) and Skin Tightening (RF) treatment?
If you have, Viora‘s clinical team has put together the following for you.
Skin Rejuvenation (SR)
SR treatments are indicated to improve the overall appearance and quality of the skin. SR treatments normally address the dermal and epidermal layers as a whole without specific target cells. SR treatments can be performed in several modalities; microdermabrasion (mechanical exfoliation), chemical peels, laser resurfacing and IPL.
IPL SR treatments
Target cells for IPL SR treatments are the skin cells in the dermis. The purpose of the IPL SR treatment is to increase the temperature in the dermal layer in order to create a controlled tissue trauma and encourage the body’s healing process by producing new skin cells.
Research has shown that exposing the skin cells to a temperature of 580C and above for one second leads to thermal damage, resulting in replacement of the cells with newer ones (Figure 1).
With the Trios™ IPL system, the skin temperature rises to ~650C for 25msec, and repetitive heating of the same tissue produces adaptive (cumulative) results leading to optimal rejuvenation without removal or burning of the epidermal layer (unlike peeling or exfoliating rejuvenation treatments which injure the epidermis layer).
As during the IPL SR treatment we are replacing skin cells, the amount and quality of elastic fibers or collagen are not increased or improved. The skin’s general appearance is improved but this outcome should be maintained frequently to continue replacing the dermal cells.
Figure 1: Normal human skin cells were exposed to 620C for 1 second and examined after 24 hours. Cells were stained with LIVE/DEAD Kit to differentiate live (green) from dead (red) cells. In the control (Right) all the cells were alive, while after the exposure to 620C (Left) only 20% of the cells remained alive.
Skin Tightening (ST) with RF-based treatments
ST treatments differ from SR treatments in the purpose of the treatment and target cells. The purpose of ST treatments is to encourage the production of elastic fibers and connective tissue to improve skin elasticity.
RF based ST treatments
Target cells for the ST treatments are fibroblast cells located in the dermis. According to the stress model; to encourage fibroblast activity and gene expression of Collagen Type I and Type III, fibroblast cells must be heated to a temperature of 42°C for 4 minutes consecutively. The result of this process is popularly known as Collagen remodeling.
Using the Reaction™ ST applicator we are employing electromagnetic energy to produce a heat effect in the dermis where fibroblast cells are located. The multiple passes over the treatment area assure the cells remain at the effective temperature for 4 minutes. As a result, fibroblast cells increase their activity both to produce new connective tissue and replace existing or damaged tissue. The total amount of collagen in the skin is therefore increased and collagen quality is improved.
Viora Clinical Team
Viora Announces the Official Launch Date of the First and Only Multi-Frequency RF Device, Reaction™ at the AAD meeting on March 6th -8th, at Miami Beach, FL
Viora, a leading medical aesthetic manufacturer, announces today the official launch date of the Reaction™ – the new generation in Body Contouring and Skin Tightening! The launch will take place at the AAD annual meeting and exhibition, Miami Beach Exhibition Center, Miami Beach FL, March 6th – 8th, booth #1181.
The Reaction™ (http://www.vioramed.com) is the first and only FDA cleared bipolar RF device with multi frequency and vacuum therapy for body contouring, offering the medical professional an unheard of level of control and the precision to target specific depths, a combination that delivers immediately visible results.
The availability of different frequencies optimizes the thermal effect at different tissue depths and improves treatment accuracy and offers flexibility by providing 144 treatments combination for the practitioner.
Watch an Introduction Video About the Reaction:
In addition, due to its unique technology, Reaction™’s treatments are comfort for the patient. Reaction’s applicators unique design makes the treatment smooth and relaxing for the patient. Light and easy to operate, the Reaction’s non labor intensive applicators enable the practitioner to schedule treatments one after the other as well as ensure better treatment results.
“We are confident in the Reaction™’s ability to bring a true revolution in body contouring treatments and we are witness to incredible results every day,” says Viora CEO Josef Luzon in a press release.
In clinical tests, patients who underwent a skin tightening treatment course demonstrated an 81 percent improvement in wrinkles and skin laxity. A similar study evaluated the performance of CORE™ technology for cellulite reduction where patients showed a 55 percent improvement in the appearance of cellulite.
The Reaction™ has been selling globally for over a year and recently received FDA clearance and Health Canada certification, and is now available for sale in North America as well.
Welcome to Vioramed’s Blog.
Viora (www.vioramed.com) is a market-leading manufacturer and technology provider of microdermabrasion, electro-mesotherapy, light-based and advanced radiofrequency systems for the global aesthetic and medical markets. All of the products are developed by a team of veteran engineers in the industry as well as medical experts including physicians, surgeons, dermatologists, medical researchers and independent clinical directors.
Viora’s know-how is based on the strategic combination of rooted knowledge, indispensable industry experience, and a deep understanding of the practitioner’s needs, that together, empower Viora with the ability to respond to dynamic market needs for the development of innovative technologies.
Viora is establishing this blog to facilitate discussions about trends, breakthroughs, and the needs of the medical aesthetic market.