As 2011 comes to an end, the Viora family is ready for the year ahead! But before the ball drops, we want to highlight some of the exciting events in 2011:
Dr. Daniel Man: “…I have personally offered treatment for rather unusual cases such as post operative irregularities in the neck, local irregularities after face lift, loose neck skin in 60, 65 and 68 year old white females and a 71 year old male. In the past these patients were part of ‘wait and see’ rather than get treated. With the ability to offer three different adaptable radio frequency energies, I was able to convert these patients to regulars who kept coming back for more…”
Viora spreads the word around the globe, participating in a number of conferences and exhibitions: EADV, Cosmoprof HK, IMCAS and more…
“After losing 93 pounds from being on my country’s version of The Biggest Loser, I did some research on what was available out there and was ready to make some changes. After only four treatments I’m already seeing results and am excited as to how ReFit will change my life”
So much has happened in the last year and we would like to thank all of our loyal customers and users – we are looking forward to to being of service for many more years to come.
So with 2012 upon us, what’s next?
We want to continue offering medical aesthetic practitioners the best devices available so you can provide your customers with the most advanced treatments on the market. And with that goal comes the promise to offer the best support to help you expand your business.
BTW, did we mention new product launches?!
Stay tuned for more updates!
Happy New Year!
It’s the first thing we see or touch, it covers us all from head to toe and shields us from the outside world – our SKIN.
So… with all that your skin does for you, what have you done for it lately?
The American Academy of Dermatology (AAD) implemented November as Healthy Skin Month in order to raise awareness about the importance of keeping skin fresh, hydrated and healthy all year round.
All month long, people are encouraged to learn about the functions of skin and how to keep it healthy and looking good.
Understanding how the skin functions starts with understanding the structure of the three layers of skin – the epidermis, dermis, and subcutaneous tissue.
The epidermis is the outer most layer of skin and contains five layers. The top layer of the epidermis, the stratum corneum, is made of dead, flat skin cells that shed about every two weeks.
The lower most layer is the subcutaneous tissue. The subcutaneous tissue is a layer of fat and connective tissue that houses larger blood vessels and nerves. This layer is important in the regulation of temperature of the skin itself and the body. The size of this layer varies throughout the body and from person to person.
Each of these layers plays an important role in the way our skin functions and looks. As a result, any breakdown in one of our skins layers causes various skin issues that we are all familiar with; be it acne, wrinkles and even good old aging.
As a market leader in the development of advanced medical aesthetic systems, Viora stands behind partners and practitioners worldwide and is committed to maximizing your abilities to address a wide variety of aesthetic treatments. Viora’s systems deliver uncompromising quality and safety and offer practitioners a competitive revenue advantage for their business and their patients.
Viora invites you to read and learn about the various solutions that can best improve and satisfy your inner and outer layers of skin!
NY, Germany, Russia, Philippines, Portugal, Hong Kong…
These are just a few of the places Viora has been in the past month- showing the world Reaction in action!
Viora has a successful international presence with a fresh innovative line of products which are being proudly presented in exhibitions around the world- products with a global agenda; especially since they have something to offer everyone!
Every exhibition is a new occasion to present the Reaction, Trios, Infusion and Pristine aesthetic devices – leading products addressing the most desired aesthetic procedures – and it gives us the opportunity to hear from our clients, leading doctors and cosmeticians around the world. We see these occasions as an important platform to stay connected to best serve and understand what our customers want!
Our greatest satisfaction is to hear the stories of customer satisfaction and see the transformation Viora’s products bring to their practices and clients’ lives.
For your opportunity to see Viora in action, visit our Global events page on the Viora web site. Don’t miss out!
Viora is proud to announce and congratulate two new prominent distributors, Ms. Sanja Delisimunovic, director of Delani Ltd. in Croatia and Ms. Anna Arakelyan in Armenia.
Croatia - A distinguished and thriving company, Delani Ltd. specializes in the distribution of high quality devices in the medical aesthetic field. With many years of experience, Delani Ltd. offers comprehensive solutions for the end-user, making Delani Ltd. the preferred partner for clients nationwide.
Armenia – Ms. Anna Arakelyan is a prominent representative for leading brands in cosmeceutical and medical equipment and has gained the support of numerous distinguished doctors in the region. She has substantial presence in the market, with television appearances and contributions to several publications. Ms. Anna Arakelyan is launching the Viora brand through an introductory training seminar on the product line in Yerevan, Armenia on March 24, 2011.
Viora is thrilled to welcome these two new partners to our global network of strong distributors. We stand by our partners and are committed to providing first-rate systems, continued marketing support and the best technical service to our regional partners worldwide
Reaction™’s CORE™ technology introduces a new dimension in RF aesthetic treatments that allows practitioners to independently control heating depth, but how and why is this important?
First though, what is Radio Frequency and why is it important to control it in the aesthetic world?
Radiofrequency (RF) energy is a form of electromagnetic energy. When applied to tissue, it produces electromagnetic fields, which results in the generation of heat. This heat effect has various aesthetic applications such as treatment of cellulite, tightening of lax skin, and for the reduction of thigh and buttocks circumference. Radiofrequency used for aesthetic purposes can be either monopolar (meaning a single electrode tip) or bipolar (two electrode tips). Since bipolar energy is more localized, less energy is required to achieve the same heating effect thus allowing safer treatments.
Radio frequencies’ aesthetic effects are based on a mild heating of the skin’s underlying network of collagen and elastin fibers which can lead to collagen shrinkage and thickening, improving skin’s firmness and elasticity. To this end, depth control of the heating effect is highly desired since different aesthetic imperfections originate from different skin layers and in different anatomical sites the thickness of skin layers varies significantly.
What is CORE™ technology?
Reaction™’s CORE™ technology incorporates unique variable frequency settings to precisely control RF penetration depth in underlying tissue. Reaction’s four different frequency modes can be independently chosen by the operator for any energy and probe setting to control the heating depth effect as required with each patient and each application. In addition, CORE™ technology incorporates tissue vacuum massage which assists in achieving even greater heat penetration which is important when treating the subcutaneous layer.
To prove that the Reaction™ does what Viora says it does, an in-vivo study was conducted using a thermal video camera to determine the tissue heating depth effects at the different RF frequencies available with CORE™ technology in the Reaction™ system. The Reaction™ system was applied on animal skin using protocols similar to those recommended for the different human aesthetic applications using Reaction’s three different RF applicators which are intended for large body areas (BC), small and sensitive body areas (FC) and smaller areas using RF energy only (ST).
Results from the study showed that heating depths for the different RF frequencies confirm the theory that RF penetration depth in tissue is an inverse function of frequency. For all applicators tested, heating depth observed was greatest for the lowest RF mode (0.8 MHz) applied and smallest for the highest frequency (2.45 MHz). As an example, for the ST applicator (no vacuum) heating depths measured were 7.2 mm, 5.1 mm & 3.9 mm corresponding to frequencies of 0.8 MHz, 1.7MHz and 2.45 MHz. A total heating depth range from 3.9 mm to 18.6 mm was measured for the treatment parameters used in the study on porcine skin.
To summarize, the unique variable frequency capability in Reaction™’s CORE™ technology, in addition to the ability to vary tissue heating effects by changing RF intensity level, vacuum intensity level and applicator configuration, allows utmost control when performing the full range of available RF aesthetic applications on different body areas and patient types.
Source: Grace Gold www.stylelist.com
From DIY scrubs to spas to doctor’s offices, microdermabrasion is the skin-beautifying treatment du jour.
Marketed as a non-surgical, safe and even relaxing way to get glowing skin, the traditional method most commonly blasts aluminum oxide crystals to sand the skin, and then suctions up the exfoliated dead cells and crystals with a vacuum.
But leading experts in the industry now warn of the potential dangers and side effects of the aluminum oxide crystals of yesterday, and say that a new generation of microdermabrasion technology has the potential to exfoliate the skin more safely and effectively.
“Microdermabrasion can be viewed as a medical treatment, even though it can be received in non-medical settings, and in some cases, post-treatment reactions are more intense. Some complications we read about were intense redness, infections, streaking from pressure on the probe, and post-inflammatory hyperpigmentation,” says P&G senior scientist Laura Goodman, who recently studied available methods of microdermabrasion on the market while creating a product for skincare brand DDF.
And as anyone who has had microdermabrasion knows, the aluminum oxide crystals often scatter haphazardly into hair, lashes and ears — which is not only bothersome, but possibly a health danger too.
“Crystals can cause irritation to the skin and eye exposure can cause corneal scratches and abrasions. Inhalation of the crystals and specifically the powder from the crystals can result in lung irritation and asthma exacerbation, which is more of a health concern for the professional administering the treatments,” says Dr. Matthew Schulman, assistant professor of plastic surgery at New York’s Mount Sinai School of Medicine.
There is also a safety concern for both moms-to-be and new moms.
“Aluminum oxide exposure has not been studied in child development and should therefore be avoided during pregnancy and breastfeeding,” advises Dr. Schulman.
Controversial links between aluminum in personal care products and increased rates of Alzheimer’s disease and breast and prostrate cancer are currently being studied, though the FDA says there is no conclusive evidence that would warrant regulation of products containing aluminum at the present time.
Two promising options have emerged in both the professional and at-home skincare market, that claim the same or better results without the baggage and possible side effects that come with aluminum oxide crystals.
For professionals, the Pristine Diamond Peel machine by Viora features a new generation diamond tip that exfoliates skin without the use of any crystals. The tips come in different levels of coarseness, so treatment can be customized to the patient’s skin type or to specific areas of the face.
StyleList recommends you chose a skilled and experienced professional if you go this route, as diamond tips can be abrasive if not used by experienced hands. Dr. Schulman uses the Pristine machine in his own office with much success.
“I truly believe that this crystal-free system is far superior to the traditional crystal systems. There is less irritation, it is safe during pregnancy and breastfeeding, and there is none of the annoying residual crystals in hair, nose and ears that can persist for days. Also, this system allows treatment of the sensitive areas around the eye without fear of eye injury,” says Dr. Schulman.
Source: http://www.wkow.com, 27 channel, ABC
Phyliss Cunningham’s advertising career puts her in the spotlight.
Phyllis Cunningham “I have to go to a meeting, and I can’t be in my 50s, I have to be in my 40s to deal with 30 year olds who think they know it all!”
To maintain her looks, Phyllis is getting a skin-tightening treatment, called the viora reaction. It can offer up to three types of radiofrequency energy at once.
Dr Neal Sadick explains, “This is a unique profile, having the capability to have more than one radiofrequency energy level and capability to do the radiofrequency to different levels is a very advanced, again, second generation part of this technology.”
The energy control allows doctors to better target the treatment.
“So you are basically customizing the treatment for your particular body and your particular body part that you want to try to tighten.” says Dr. Sadick.
The energy burst triggers an initial tightening of existing collagen, but also sets off wound-healing.
Dr. Sadick says, “That wounding response actually causes your body to stimulate new cells, called fibroblasts, bring them to the area that’s heated, and those fibroblasts are the major cells that produce new collagen.”
Those fibroblasts work for months to prompt the skin tightening effect.
Dr. Sadick says, “You continue to tighten your collagen bundles, and that leads to improvement that continues for up to twelve months after a single treatment session.”
Results Phyliss hopes will help keep her at the head of the pack.
Treatments typically cost about $1,000 dollars each, though most doctors offer packages to bring down the cost. Depending on what you want to have done, four to eight 15-minute sessions are needed.
Have you wondered about the difference between Skin Rejuvenation (IPL) and Skin Tightening (RF) treatment?
If you have, Viora‘s clinical team has put together the following for you.
Skin Rejuvenation (SR)
SR treatments are indicated to improve the overall appearance and quality of the skin. SR treatments normally address the dermal and epidermal layers as a whole without specific target cells. SR treatments can be performed in several modalities; microdermabrasion (mechanical exfoliation), chemical peels, laser resurfacing and IPL.
IPL SR treatments
Target cells for IPL SR treatments are the skin cells in the dermis. The purpose of the IPL SR treatment is to increase the temperature in the dermal layer in order to create a controlled tissue trauma and encourage the body’s healing process by producing new skin cells.
Research has shown that exposing the skin cells to a temperature of 580C and above for one second leads to thermal damage, resulting in replacement of the cells with newer ones (Figure 1).
With the Trios™ IPL system, the skin temperature rises to ~650C for 25msec, and repetitive heating of the same tissue produces adaptive (cumulative) results leading to optimal rejuvenation without removal or burning of the epidermal layer (unlike peeling or exfoliating rejuvenation treatments which injure the epidermis layer).
As during the IPL SR treatment we are replacing skin cells, the amount and quality of elastic fibers or collagen are not increased or improved. The skin’s general appearance is improved but this outcome should be maintained frequently to continue replacing the dermal cells.
Figure 1: Normal human skin cells were exposed to 620C for 1 second and examined after 24 hours. Cells were stained with LIVE/DEAD Kit to differentiate live (green) from dead (red) cells. In the control (Right) all the cells were alive, while after the exposure to 620C (Left) only 20% of the cells remained alive.
Skin Tightening (ST) with RF-based treatments
ST treatments differ from SR treatments in the purpose of the treatment and target cells. The purpose of ST treatments is to encourage the production of elastic fibers and connective tissue to improve skin elasticity.
RF based ST treatments
Target cells for the ST treatments are fibroblast cells located in the dermis. According to the stress model; to encourage fibroblast activity and gene expression of Collagen Type I and Type III, fibroblast cells must be heated to a temperature of 42°C for 4 minutes consecutively. The result of this process is popularly known as Collagen remodeling.
Using the Reaction™ ST applicator we are employing electromagnetic energy to produce a heat effect in the dermis where fibroblast cells are located. The multiple passes over the treatment area assure the cells remain at the effective temperature for 4 minutes. As a result, fibroblast cells increase their activity both to produce new connective tissue and replace existing or damaged tissue. The total amount of collagen in the skin is therefore increased and collagen quality is improved.
Viora Clinical Team
Happy New Year from Viora!
We would like to wish you
Viora has received Health
Beauty Brief section, the Reaction™ is covered as an innovative technology for
tightening the skin and addressing irregular body contours. Read More
We are excited to announce
that American Health & Beauty began coverage of the Reaction™. This is
the first from a series of articles. Read More
In order to tailor the
best offer for your financial situation, Viora partnered with Paramount
Financial Services who specializes in equipment leasing and financing for
Viora has some exciting
Tailored especially for
18% Discount on any DiamondTips Pro Kit and DiamondTips Upgrade Kit
Phone: +1 201 332 4100
Webinar – Learn how to utilize the first and only multi-frequency RF system for Cellulite Reduction and Skin Tightening
Learn how to utilize the first and only multi-frequency RF system for Cellulite Reduction and Skin Tightening
Join us for a Webinar on November 11, 8:00 pm – 9:00 pm, EST
Viora (www.vioramed.com) is proud to invite you to a webinar led by Dr. Matthew Schulman, a board certified plastic surgeon based in Manhattan, NY.
Dr. Schulman will discuss his clinical experience with the REACTION™, the first and only multi-frequency RF system on the market. The REACTION™, provides practitioners with the ability to expand their procedures by offering Cellulite Reduction and/or Skin Tightening treatments.
The REACTION™ is the only multi-frequency RF medical aesthetic device that has gained clearance from the Food and Drug Administration (FDA).
About Dr. Schulman:
Dr. Matthew Schulman is board certified in Plastic Surgery. He received his medical degree from Jefferson Medical College and completed his training in general surgery and plastic surgery at The Mount Sinai School of Medicine of New York University. Read more about Dr. Schulman at http://www.drschulmanplasticsurgery.com/about/.